I would call it "unintentional grooming". He does engage in active seduction mode, is older and more experienced, purposefully withholds important information from her thereby keeping the power balance in his favor (whether he's fully aware of it is another matter, but the result is pretty much the same). When Buffy expresses worry about whether Spike & Dru are alive in Surprise, he cuts her off by kissing her and when she's talking about "seeing him at bedtime" and is embarrassed by it, he presses the issue so she'll admit that she wants to get physical. There is a bit of a conundrum when it comes to Angel, because it can be hard to tell what was the writers' intent when paired with DB's weird acting : sometimes he comes off as creepy when I don't believe he was meant to be, so it's all pretty confusing.
However, the show makes it clear on several occasions that Angel knows very well how to seduce women and that he is using, to a more or less conscious level, his old tricks to seduce Buffy.
The Madonna/whore thing is shown through his general attraction to virgins or virgin symbols specifically (Drusilla, Buffy, nuns) as opposed to his motherly/push and pull/power struggle relationship with Darla (who was a literal whore). Again, I'm not saying he sees a virgin and goes "yeah that's for me" (at least when ensouled)but that's what ends up happening anyway. Not to mention his infamous Humbert Humbert moment in Becoming. (though that belongs to both the paternalistic/grooming and virgin categories).
All in all, it's a tangle of the character's actions themselves, the show as text outside of the character on an personal level, and the meta text surrouding it all.