TNT, for example, paid through both nostrils to get Paramount TV's "Charmed" ($715,000 an episode, including the fee to repurpose each original within the same week). But since October 2001, when "Charmed" reruns premiered on TNT, the show has performed better than any other off-network series on the network except the unstoppable "Law & Order."
"Charmed" plays on TNT weekdays at 9 a.m. and 6 p.m., and each new weekly episode runs every Tuesday at 10 p.m., two days after its WB airing.
.
.
.
The reason that such reruns as "Charmed" and "7th Heaven" have performed well in cable, Carroll says, is that while young women continue to seek them out, women in their 30s and 40s who never watch the WB have discovered the shows on TNT and ABC Family.
Before it found its way to ABC Family, the Tribune group and other stations persuaded Worldvision, then the distributor, to sell "7th Heaven" into five-a-week syndication for two years. Lo and behold, says Garnett Losak, VP and director of programming for rep firm Petry Media Corp., the show "was a huge success."
