Christos Gage about BtVS comic book sales:
"As for sales, the thing to keep in mind is that while the Buffyverse comics’ sales numbers in the direct market (i.e. comics shops), as reported by Diamond, are pretty solid – and certainly respectable for a non Marvel/DC book – they also sell quite a lot through other venues. The Buffy books have a large digital audience, as well as many who buy the trades through traditional bookstores. Also, they are more perennial sellers… people are always discovering them, and catching up. So they have a greater “shelf life” than a lot of superhero titles might. So don’t worry, there is no talk of ending the Buffy books at the moment."
SOURCE: christosgage.com
"As for sales, the thing to keep in mind is that while the Buffyverse comics’ sales numbers in the direct market (i.e. comics shops), as reported by Diamond, are pretty solid – and certainly respectable for a non Marvel/DC book – they also sell quite a lot through other venues. The Buffy books have a large digital audience, as well as many who buy the trades through traditional bookstores. Also, they are more perennial sellers… people are always discovering them, and catching up. So they have a greater “shelf life” than a lot of superhero titles might. So don’t worry, there is no talk of ending the Buffy books at the moment."
SOURCE: christosgage.com