Skanky Vamp
Sniffin' the Slayer
- Joined
- Aug 12, 2008
- Messages
- 26,460
Doritos’ election edition – a packet of grey, flavourless corn chips – has gone on the market in the United States, just in time for November’s elections.
But unlike other companies who have cashed in on election fever by branding their otherwise similar products with Republican Red or Democratic Blue, they’ve taken away anything resembling party allegiance. Instead, the grey bland packaging gives way to bland flavourless chips. The idea? Not voting is about as satisfying as Doritos without the cheese dust, or something like that. But even if you do live in America you won’t see the chips on store shelves anytime soon. The chips are only available online. Go to Doritos.com/vote and you can send a package to anyone you know out there who might not be registered or who is not planning to vote on the big day.
The stunt is a direct bid to boost youth voter turnout, which is low in the US.
Despite all the bluster – particularly this year surrounding the rise of Bernie Sanders – young people just don’t really turn out to vote in America. In 2012 62% of young American's did not bother to cast a vote.
Doritos’ interest in the campaign may be an attempt to change their image, which generally wouldn’t be seen as synonymous with voting, but more synonymous with sitting on a couch, orange-fingered, rustling through a foil bag.
But unlike other companies who have cashed in on election fever by branding their otherwise similar products with Republican Red or Democratic Blue, they’ve taken away anything resembling party allegiance. Instead, the grey bland packaging gives way to bland flavourless chips. The idea? Not voting is about as satisfying as Doritos without the cheese dust, or something like that. But even if you do live in America you won’t see the chips on store shelves anytime soon. The chips are only available online. Go to Doritos.com/vote and you can send a package to anyone you know out there who might not be registered or who is not planning to vote on the big day.
The stunt is a direct bid to boost youth voter turnout, which is low in the US.
Despite all the bluster – particularly this year surrounding the rise of Bernie Sanders – young people just don’t really turn out to vote in America. In 2012 62% of young American's did not bother to cast a vote.
Doritos’ interest in the campaign may be an attempt to change their image, which generally wouldn’t be seen as synonymous with voting, but more synonymous with sitting on a couch, orange-fingered, rustling through a foil bag.
