Skanky Vamp
Sniffin' the Slayer
- Joined
- Aug 12, 2008
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Facebook is playing the nostalgia card in its latest bid to drive up video viewing and video ad sales: using TV reruns.
The social-media giant is launching every episode of Joss Whedon’s supernatural drama “Buffy the Vampire Slayer” and spinoff “Angel” along with sci-fi show “Firefly” on Facebook Watch for free to users the U.S. All 268 episodes of the shows will be available to watch starting Friday, Nov. 30, under a licensing pact with 20th Century Fox Television.
Facebook has set up dedicated show pages for each of the series: “Buffy the Vampire Slayer” will be available at this link; “Angel” is available at this link; and “Firefly” is streaming here.
The trio of shows, which aired on TV more than 15 years ago, is not exclusive to Facebook: All seasons of the three also are available on Hulu’s subscription service.
But Facebook believes the cult-favorite shows — particularly “Buffy” — will drive up watch time by letting fans experience the series in a brand-new, social way (along with the fact they’re free to watch). This week it expanded the Watch Party co-viewing feature to everyone on Facebook, making it possible for users to start Watch Parties from their Timeline or from any public video on Facebook. The company’s hope is that “Buffy,” “Angel” and “Firefly” will spawn thousands of Watch Party sessions.
Facebook also is enlisting talent from the shows to promote the free streaming — including Sarah Michelle Gellar, star of the “Buffy the Vampire Slayer” series. On Friday, Gellar announced the free streaming of the show in a video on her Facebook Page, which has nearly 1 million followers, in which she underscored the platform’s co-viewing features to watch along with other “Buffy” fans on Facebook.
The social-media giant is launching every episode of Joss Whedon’s supernatural drama “Buffy the Vampire Slayer” and spinoff “Angel” along with sci-fi show “Firefly” on Facebook Watch for free to users the U.S. All 268 episodes of the shows will be available to watch starting Friday, Nov. 30, under a licensing pact with 20th Century Fox Television.
Facebook has set up dedicated show pages for each of the series: “Buffy the Vampire Slayer” will be available at this link; “Angel” is available at this link; and “Firefly” is streaming here.
The trio of shows, which aired on TV more than 15 years ago, is not exclusive to Facebook: All seasons of the three also are available on Hulu’s subscription service.
But Facebook believes the cult-favorite shows — particularly “Buffy” — will drive up watch time by letting fans experience the series in a brand-new, social way (along with the fact they’re free to watch). This week it expanded the Watch Party co-viewing feature to everyone on Facebook, making it possible for users to start Watch Parties from their Timeline or from any public video on Facebook. The company’s hope is that “Buffy,” “Angel” and “Firefly” will spawn thousands of Watch Party sessions.
Facebook also is enlisting talent from the shows to promote the free streaming — including Sarah Michelle Gellar, star of the “Buffy the Vampire Slayer” series. On Friday, Gellar announced the free streaming of the show in a video on her Facebook Page, which has nearly 1 million followers, in which she underscored the platform’s co-viewing features to watch along with other “Buffy” fans on Facebook.