Facebook Australia's Director of Policy Mia Garlick said the change was based on wellbeing research and feedback from mental health professionals that like counts can cause social comparison.
"We've had really positive feedback from a lot of the anti-bullying groups and mental health organisations that we work with," Ms Garlick told AAP on response to the change.
"It really is just taking that number out of the equation, so that people can focus on the quality of their interactions and the quality of the content rather than on the number of likes or reactions."
Yay or nay?
Imo we may be well past 'quality' interactions on the internet. The bright have become bored brains pushing boundries and the dull are still mindless media munchers.
That said, the bunnies get more likes on instagram since they took the like count away...