FU** GIRLS

[Skanky Vamp]

To drive awareness and debate about how women are paid on average 25% less than men on International Women’s Day, J. Walter Thompson London has created a provocative outdoor campaign using clever word play to drive home just how offensive the world can seem with 25% missing.

With #FThePayGap we wanted to frustrate people everywhere with a simple fact that really infuriated us; women make 25% less than men globally. We started thinking about how we could offend people by taking away 25% from something they see every day to really get them thinking about how insulting the pay gap is.

This appeared across 800 OOH billboards in the UK, along with JWT London social channels under the campaign #FThePayGap.

 

[thetopher]

I would point out that two of these don't have 25% of their words missing, since otherwise they would read 'Girls Want Hard ____' which wouldn't be that provocative, just mystifying. Hard cheese? Hard rolls? Hard spanking?

But, if it gets the point across then that's fine. Nowadays being provocative is always more important that being clever.

 

[Blair]

In Australia it's illegal to pay a woman less than a man for doing the same job under the Discrimination Act since the 60's. What's going on with London? 😵

 

[ILLYRIAN]

When the Attorney General blatantly breaks the law and has done for three years what chance does any law stand at not being broken.

 

[Priceless]

In Australia it's illegal to pay a woman less than a man for doing the same job under the Discrimination Act since the 60's. What's going on with London? 😵

It's ilegal here too. What happens is that women tend to get pregnant, drop out to look after kids, then go back to work as p/t or lower paid jobs because they have to factor in childcare, whereas men don't. It's not that a man and a women doing the same job get paid less for that job. So overall, taking in all jobs, women do the lower paid work.

 

[HowiMetdaSlayer]

In America we're not even supposed to tell co-workers how much we make, even though we may have the exact same job! 😵

 

[Blair]

It's ilegal here too. What happens is that women tend to get pregnant, drop out to look after kids, then go back to work as p/t or lower paid jobs because they have to factor in childcare, whereas men don't. It's not that a man and a women doing the same job get paid less for that job. So overall, taking in all jobs, women do the lower paid work.

But then it shouldn't be labeled as a pay gap then, should it?

With a lot of labouring jobs, it's usually men who do those type of jobs which generally pay more- it's got more of a time limit on for how long you can do it for. Eg, being a carpenter. The retirement age in Australia is like 65 or something. I don't expect to see a 65 year old guy still breaking his back out there to build a house (with that being said, my Dad was retired but built our last family house at age 68...) Hence for those jobs, whoever does them gets paid more. There is no stopping a woman from going into that trade. But say if a woman goes into a receptionist job, yes it pays less but you are more able to work until retirement age without having to actively change careers.

I wouldn't say that men don't have to factor in childcare or stuff like that. Isn't that why the old family dynamic was in place? Woman=housewife/looking after kids. Man= breadwinner. (And yes, I'm aware that the dynamic isn't in place these days like it was 30 years ago)

I don't know about in other countries but I'm almost certain that here in Australia if you go on maternity leave you get paid for it (plus Government benefits, baby bonus etc)

In America we're not even supposed to tell co-workers how much we make, even though we may have the exact same job! 😵

I recall talking to a couple of people at an old workplace. I was doing the exact same job as them but you could negotiate your pay with the boss. I was getting paid more than all three of them. One other woman and two guys.

 

[Last Watcher]

The job I did for the last 30 odd years was all about performance related pay.
Each year everyone (right up to management) had an assessment & your pay was worked out from that....So basically if the sun shone out of various orify
you would get a big pay rise, if you were just doing your job a small pay rise, & if you were a lazy sod or made too many stupid mistakes you got nowt.
So over time every ones pay got out of line with all their colleagues, & probably no two people earned the same!
In my office we were a very male heavy crew, (a lot of the Female staff would leave after a year or two because they didn't like doing shiftwork as it interfered
with family life & made it hard to look after kids), but the Female staff who stayed (mostly childless) were often in the upper bracket of earners.
Slightly over half of the managers were Female too......

I know it does go on, & probably really badly in some industries, but I must say I've not seen it in my line of work.

 

[ChaseRules]

In America we're not even supposed to tell co-workers how much we make, even though we may have the exact same job! 😵

I know . We not supposed to do that at my job either. I was talking to a good friend there & said he must be making a lot what with all the things he does there & found out we making about the same . Was a real eye opener .

 

[HowiMetdaSlayer]

Here, it seems mostly by when you were hired, but not necessarily. The minimal yearly raises very (like 5 - 30 odd cents) too.