Skanky Vamp
Sniffin' the Slayer
- Joined
- Aug 12, 2008
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Barbie has unleashed a line of superhero Barbie dolls.
“The world of superheroes has historically been tailored to boys, where the good guys beat the bad guys,” said Lori Pantel, Vice President of Global Brand Marketing for Barbie. “We know that girls, too, enjoy empowered heroes, but seek an outcome where the perceived bad characters transform to good, and friendship is the lasting result. We thought it was time they were inspired by a new superhero that is playful, has extraordinary abilities, and also uses her powers of forgiveness and friendship to defeat her foe, in a way that only Barbie can.”
via the mary sue
“The world of superheroes has historically been tailored to boys, where the good guys beat the bad guys,” said Lori Pantel, Vice President of Global Brand Marketing for Barbie. “We know that girls, too, enjoy empowered heroes, but seek an outcome where the perceived bad characters transform to good, and friendship is the lasting result. We thought it was time they were inspired by a new superhero that is playful, has extraordinary abilities, and also uses her powers of forgiveness and friendship to defeat her foe, in a way that only Barbie can.”
via the mary sue