In addition to original and acquired programming, TheWB.com will also feature full episodes from a dynamic lineup of programs that have shaped popular culture and inspired devoted followings over the past decade, including “Friends,” “Smallville,” “One Tree Hill,” “Buffy, the Vampire Slayer,” “All of Us,” “The O.C.,” “Gilmore Girls,” “The Wayans Bros.,” “Veronica Mars,” “Everwood,” and “Roswell,” among others to be announced. The site will capitalize on the intense association fans have with these landmark series and, through the use of new technology, will make the experience of watching them a new one. Viewers will be able to communicate about these programs in a very personal way through a state-of-the-art community and social networking environment. Users will now be able to take ownership of these cherished characters and relationships and bring them into their homes on their own terms, customizing, reordering, re-editing and reinterpreting these shows in a very personal way.
“These hit shows still have an incredible amount of equity with their audiences, who grew up with these characters and went through significant events in their lives just as some of the characters did on the programs,” said Brent Poer, General Manager, TheWB.com. “And now, through TheWB.com, users will be able to take an unprecedented level of control over their own entertainment experience by easily editing, remixing, and literally ‘playing’ with their favorite shows. We’re giving the users final cut.”
