Warner Bros - Direct to DVD

[nerd4hire]

I find this interesting from Whedonverse perspective.

Warner Bros. film studio on Monday unveiled a new division to make and distribute movies directly to DVD consumers - a first for the company - and it put a veteran marketing executive in charge of the group.

The new division, called Warner Premiere, annually will produce up to 15 original titles made by well-known filmmakers, starring recognized actors and, in some cases, based on earlier feature films that played in movie houses.

Warner Premiere's first title, for instance, will be "Dukes of Hazzard II," a sequel to last year's film "Dukes of Hazzard" that was a moderate success at box offices.

I just can't help thinking they should make a deal with Fox, for a Spike movie.

There is after all a WB connection, and WB president Janolarri did say this -

http://www.aintitcool.com/display.cgi?id=21052

Beats a Dukes of Hazzard direct to dvd movie if you ask me.

Or I don't know. Is it not financially feasible if you don't own the rights?