Skanky Vamp
Sniffin' the Slayer
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from adweek
Arby's has found yet another way to talk about its meat—this time by getting rid of it.
On Leap Day, Feb. 29, the protein-proud fast-food chain will offer "vegetarian" menu options, which basically just means you can buy their usual sandwiches at full price without getting any meat.
"At Arby's, we're proud of our meats, but we also understand that meat isn't for everyone," CMO Rob Lynch said in a press release about the limited-time offerings. "So we've decided to give vegetarians a reason to visit Arby's on Leap Day by offering a one-day menu designed specifically for them. If it goes well, we'll likely bring back the vegetarian menu on Feb. 29 each year."
The entire release is an admirably tongue-in-cheek affair. Here's how it describes some of the not-so-filling options vegetarians will find waiting for them:
On Leap Day, Feb. 29, the protein-proud fast-food chain will offer "vegetarian" menu options, which basically just means you can buy their usual sandwiches at full price without getting any meat.
"At Arby's, we're proud of our meats, but we also understand that meat isn't for everyone," CMO Rob Lynch said in a press release about the limited-time offerings. "So we've decided to give vegetarians a reason to visit Arby's on Leap Day by offering a one-day menu designed specifically for them. If it goes well, we'll likely bring back the vegetarian menu on Feb. 29 each year."
The entire release is an admirably tongue-in-cheek affair. Here's how it describes some of the not-so-filling options vegetarians will find waiting for them:
- Loaded Italian Sandwich: Melted cheese, banana peppers, shredded lettuce, tomato and red onion, with red wine vinaigrette and garlic aioli on a toasted Italian style roll minus the thinly-sliced ham, succulent salami and delicious pepperoni that made this one of the most popular sandwich launches in Arby's history.
- Reuben Sandwich: Marbled rye bread filled with melty Swiss cheese, tangy sauerkraut and creamy Thousand Island dressing. Remove the freshly sliced, perfectly brined, cooked and tender enough to flake with a fork corned beef.
- Smokehouse Brisket Sandwich: Smoked Gouda cheese, crispy onions, mayonnaise and BBQ sauce on a star top bun minus the mouthwatering, tender brisket hickory-smoked at a family-owned smokehouse in Texas.
- Crispy Fish Sandwich: Tartar sauce and shredded lettuce on a toasted sesame seed bun minus Arby's wild-caught Alaskan Pollock crispy-fried to golden-brown perfection.
- King's Hawaiian Fish Deluxe Sandwich: Sweet, fluffy buns from Hawaii topped with Cheddar cheese, shredded lettuce, tomatoes and tartar sauce minus Arby's crispy, sustainably-sourced and wild-caught Alaskan Pollock.
- Crispy Fish Flatbread: Shredded lettuce and tartar sauce wrapped in a fluffy flatbread without Arby's wild-caught Alaskan Pollock, crispy-fried to golden-brown perfection.
- French Dip & Swiss Sandwich: Swiss cheese. Italian roll. French au jus. It's half the countries in the world on one sandwich, minus Arby's famous thinly sliced roast beef, marinated and roasted in Arby's restaurants every single day.
- Jalapeno Roast Beef Slider: Little sandwich, big kick. Diced fire-roasted jalapeños, topped with melted cheese on a slider-sized bun without Arby's famous thinly sliced roast beef, marinated and roasted in Arby's restaurants every single day.
