Edmund Blackadder
Scooby
Well we all have our opinions.
I think Joan is right though. Not necessarily that you had to be intelligent to understand it but just that you needed an understanding that it was a little deeper than the average show.
Still, i dont that was the number one problem, just a factor. It was the kind of show that needed a chance to get on its feet, to 'develop' a fanbase and hold them. Again, ill point out that plenty of other shows manage this but they need full support from the network... something your just not gonna get with FOX. At fox its a throw it out there and see if we get any bites kind of attitude. This is why they go through a lot of new shows each season. Short-sighted versus Long-sighted network decisions.
With the backing of a network intelligent shows make it.
I don't think with everything else against this show that people needing to 'understand it' was an issue at all.
We'll take Lost as an example.
Not only is it an intelligent show, its so arc heavy that within the first 4 episodes, if you miss one you're completely out of the loop.
People became invested into that straight away.
Granted the network was behind it 100% BUT I don't think that Firefly was any more intelligent.
Same with season 1 Heroes.
If the show is good enough, people will be invested BUT you need to get them to actually watch it.