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You can now snort chocolate — but should you?
First came Four Loko, the alcoholic energy drink dubbed “blackout in a can.”
Now meet Coco Loko, a “snortable” chocolate powder being marketed as a drug-free way to get a buzz. The product, created by Orlando-based company Legal Lean, includes cacao powder, as well as gingko biloba, taurine and guarana, which are commonly found in energy drinks.
Nick Anderson, the 29-year-old founder of Legal Lean, says he heard about a “chocolate-snorting trend” in Europe a few months ago. He ordered a sample and gave it a try.
“At first, I was like, ‘Is this a hoax?,'” he recalled. “And then I tried it and it was like, okay, this is the future right here.”
That led him to invest $10,000 into creating his own “raw cacao snuff.” It took about 10 tries over two months to come up with the mixture, which was created by an Orlando-based supplement company.
“Some versions, they just burned too much,” Anderson said. “Other times they looked gray and dull, or didn’t have enough stimulants.”
The effects of the cacao-based powder, he said, last about 30 minutes to an hour, and are “almost like an energy-drink feeling, like you’re euphoric but also motivated to get things done.”
First came Four Loko, the alcoholic energy drink dubbed “blackout in a can.”
Now meet Coco Loko, a “snortable” chocolate powder being marketed as a drug-free way to get a buzz. The product, created by Orlando-based company Legal Lean, includes cacao powder, as well as gingko biloba, taurine and guarana, which are commonly found in energy drinks.
Nick Anderson, the 29-year-old founder of Legal Lean, says he heard about a “chocolate-snorting trend” in Europe a few months ago. He ordered a sample and gave it a try.
“At first, I was like, ‘Is this a hoax?,'” he recalled. “And then I tried it and it was like, okay, this is the future right here.”
That led him to invest $10,000 into creating his own “raw cacao snuff.” It took about 10 tries over two months to come up with the mixture, which was created by an Orlando-based supplement company.
“Some versions, they just burned too much,” Anderson said. “Other times they looked gray and dull, or didn’t have enough stimulants.”
The effects of the cacao-based powder, he said, last about 30 minutes to an hour, and are “almost like an energy-drink feeling, like you’re euphoric but also motivated to get things done.”
