I have to admit. I'm more interested in the stuff surrounding it, than the actual event. I like the commercials (although we don't get them in Canada until the day after), and the half-time show, but up until you just listed the teams, I didn't even know who was playing.
Superbowl parties are fun too. I don't know if Canadian superbowl parties are the same as American ones, but I can describe a Canadian superbowl party to you. Good food. Lots of beer. Good women to man ratio, but most are attached. Everyone's friendly (which is unusual for a Canadian social gathering involving beer). Two or 3 guys try to watch the game intermittently until half-time, at which point the stereo magically comes on, and nobody hears anything about the game again, until an hour or so later when a voice hollers the news over the music that such and such a team has won. Then everybody cheers. Turns out that was everybody's favorite team.