Skanky Vamp
Sniffin' the Slayer
- Joined
- Aug 12, 2008
- Messages
- 26,460
With their Museum of Failure.
"Museum of Failure is a collection of interesting innovation failures. The majority of all innovation projects fail and the museum showcases these failures to provide visitors a fascinating learning experience."
For a little more information.
From CNN:
What do coffee-flavored Coca-Cola, a Donald Trump board game and a 1940s lobotomy tool have in common?
They are all considered innovation flops -- and they will all go on display at Sweden's new Museum of Failure. Innovation researcher -- and failure obsessive -- Samuel West is the brains behind the project, which opens in June.
"I've noticed how success is always put up on a pedestal," he told CNN, "but the failures are always swept under the carpet and you don't talk about them."
He's unhappy with this state of affairs. "I know, and everybody knows, that up to 90% of innovation fails."
West set himself the task of finding these failed products and "[turning] them into a learning situation." And so the Museum of Failure was born. He has collected 51 items to go on display, with more on the way. "I get stuff all the time," he said. "I love it! It's like Christmas every day when I go to check the mail."
"On the ridiculous end of the spectrum I have the Bic pen for women, that's just stupid," he said.
"And then I have a facial mask -- it looks like a Hannibal Lecter torture device -- that gives your face small shocks and you turn beautiful! You have to use it every day for three months before it shows any effect, apparently."
Other items include Coca-Cola BlaK, a coffee-flavored version of the drink launched in 2006, a Donald Trump board game from 1989 and a Harley Davidson perfume.
There are plenty of technological items too, from the Apple Newton and the Twitter Peek -- an electronic device for writing tweets -- to the Nokia N-Gage, a hybrid mobile phone game system.
"Museum of Failure is a collection of interesting innovation failures. The majority of all innovation projects fail and the museum showcases these failures to provide visitors a fascinating learning experience."
For a little more information.
From CNN:
What do coffee-flavored Coca-Cola, a Donald Trump board game and a 1940s lobotomy tool have in common?
They are all considered innovation flops -- and they will all go on display at Sweden's new Museum of Failure. Innovation researcher -- and failure obsessive -- Samuel West is the brains behind the project, which opens in June.
"I've noticed how success is always put up on a pedestal," he told CNN, "but the failures are always swept under the carpet and you don't talk about them."
He's unhappy with this state of affairs. "I know, and everybody knows, that up to 90% of innovation fails."
West set himself the task of finding these failed products and "[turning] them into a learning situation." And so the Museum of Failure was born. He has collected 51 items to go on display, with more on the way. "I get stuff all the time," he said. "I love it! It's like Christmas every day when I go to check the mail."
"On the ridiculous end of the spectrum I have the Bic pen for women, that's just stupid," he said.
"And then I have a facial mask -- it looks like a Hannibal Lecter torture device -- that gives your face small shocks and you turn beautiful! You have to use it every day for three months before it shows any effect, apparently."
Other items include Coca-Cola BlaK, a coffee-flavored version of the drink launched in 2006, a Donald Trump board game from 1989 and a Harley Davidson perfume.
There are plenty of technological items too, from the Apple Newton and the Twitter Peek -- an electronic device for writing tweets -- to the Nokia N-Gage, a hybrid mobile phone game system.
