Here's the thing...
It really wasn't that derogatory of a joke, especially as Demi was praised for her portrayal in GI Jane. Honestly, I feel like Jada should be honored that anyone would think she could pull of such a role, because not only would it honor women in the military, but more specifically women of color in the military--who are not often given accolades for their commitment and service to their country. And in reality, she eyerolled it off and moved on. There was no need for escalation.
While comedy based on looks is very passé, even more so is violent reactions to trivial matters. First of all, why is it that anyone was allowed to leave their seat during an awards show, unless being directed to or accepting an award? Second of all, why is it that we live in a society in which the first instinct is to slap back at trivial words. People have said very derogatory things to me over the past decade and a half since, and before, I came out. Not once did I ever think "you know what will solve this? A bitch slap". I have always led a "kill them with kindness" mantra, where I take the "higher road," not because they deserve it, but because I don't deserve to have to stoop to a lower level because someone has crossed a verbal line. And often times, its the reactors who get into the most trouble. When you escalate situations, you are to blame for that escalation, and it muddies your reasoning.
As other people pointed out, Will was originally laughing. Now, what is interesting is that, they have the cut where he is laughing and Jada gives an eye roll, and then it cuts and STAYs on Chris. I do not see any footage of him getting up from the table. I think that footage would be vital in being able to really judge and assess the situation, and Will's intention. There was a cameraman pointed directly on him, so that footage is there. It took 7 seconds from the shot of Will smiling to the shot of him walking up to Chris. Will knows he is being filmed this entire time. He knows his intention walking up to Chris is to assault him in some way. Otherwise, why would he not just heckle from the audience? To top that off, there are hundreds of people in this room. Why did not one person prevent Will from leaving his seat and marching up to assault someone on live TV?
The simple answer: ratings. Producers love drama and they especially love viral drama. They are calculating that whatever happens will give publicity to a televised event that last year hit record lows. So, as is in Hollywood, any publicity is good publicity. They allow this to happen.
But why? Why as a society are we still allowing this to happen? Why is it more important to show someone reacting in their lowest way than try to show compassion and understanding. I would rather see an example of someone trying to diffuse the situation, to showcase how we can calm down in moments of temporary anger in reaction to upsetting situations. It would be a positive example for everyone. But instead, yet again, we are showcasing violence to solve our problems and "owning" our mistakes (because of backlash, not because of remorse).
Though, in a society where we are more concerned with viral likes than we are with treating humans with compassion--where dictators are allowed to invade neighboring countries with little to no response from "free" countries for fear of retaliation--I guess I can't expect too much.