Help Alcohol- "Ignorance is No Excuse"

Now don't laugh at me cause i have time on my hands at work and i nutted out a brain session map thingie so these will sound silly but BAH! lol

Design a simple (Vector based) image of a car crashed into a beer bottle but make the bottle and car numbers ie. Age
Simple Father giving their child a gun/something nasty but split screen the gun with a beer bottle.
Very tru blood style, bottle with blood inside.
Make a generic soda pop logo and place it on a bottle of alcohol but have the text 'For all ages'

Opps boss came back, sorry had to cut that short... hehe
 
pieceofgosa said:
Any alcohol awareness campaign has to be brutal. Alcohol abuse destroys lives, do not be afraid to be shocking. I don't think it's possible to over the top with this issue.
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Much as thevikingsgirl said, brutal images are easier to distance ourselves from. For a campaign to have a lasting effect, not merely shock value, the viewer needs to see that he/she could have done the same thing.
 
P
pieceofgosa
Good point, never thought about it like that.
miromurr said:
Much as thevikingsgirl said, brutal images are easier to distance ourselves from. For a campaign to have a lasting effect, not merely shock value, the viewer needs to see that he/she could have done the same thing.
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As I said in my karma, I think that's a very valid point & given time to think about it, when I said it's "not possible to go over the top", I was being a big, dumb idiot. Of course you can go over the the top, you can go to the point where brutal & shocking just becomes funny or ridiculous. I always found this to be a very effective alcohol awarerness ad & I think it has just the right amount of shock value to stick with you rather than become silly:

[ame="http://www.youtube.com/watch?v=cgwwmNZYZ74"]http://www.youtube.com/watch?v=cgwwmNZYZ74[/ame]

Guess I always found it effective 'cause I've seen my mates(&myself) pull some pretty ridiculous stunts when we're drunk. It's a sort of "there but for the grace of God" thing.
 
You could go over misconceptions about alcohol for example, drinking coffee/taking a shower will sober you up; drink wine coolers and you won't get drunk; teens can't be alcoholics...
 
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