There's also contradictory message for men (just as there are for women in which the ideal is to be sexy but not slutty and is often arbitrarily defined by the social status of the person rather than by any objective standard). Men are supposed to be aggressive, and quite a few women (not necessarily feminist or having ever used the Me, Too hashtag mind you, but probably includes some in that flavor) say things like if he can't approach her (even "have the balls to approach me") then he can't have her (and yes, I see words like "have me" as if she's a possession to be won), which I've heard plenty say in real life, on talk shows for women, and message boards I used to belong to (though with a less feminist leaning than BB). Not saying all are like that (I'm not), but many are, and the romance genre bears that out. And yet at the same time if men do behave by those standards then they're opening themselves to reprisals for "creepy" or even "predatory" behavior (*). It's not about objective behavior that can be easily defined, but the subjective attitude of the one who defines it on a case by case basis based on her feelings about HIM rather than his behavior.
(* I'd like to say as opposed to genuinely creepy, predatory behavior as stalking, B&E into the home of the woman, building shrines, and outright violence against her when she rebuffs him, but the existence of Spuffy--hardly a unique romantic figure--prevents me from doing so. It's ironic that I don't get the vapors as many other women do over the trivial things I see people get up in arms about, but someone acting like Spike--even if he looked just like him--would have me filing a restraining order, and many of those situations he puts Buffy through would have me using pepper spray on him at the very least, and quite possibly lethal force.)
Though that aside, I'll also share an observation that is often a factor. Many males and females who hate on the opposite gender are actually users, those who practice an extreme form of
fish love which is pursuing the opposite gender based on appearance, social status, etc (and I was told growing up "it's just as easy to fall in love with someone rich as someone poor" with the message being hang around the guys with money to fall in love with one of them). In such an environment, all too many get rejected.
Furthermore, those who get pursued can understandably become cynical, and either distrustful of the other gender...and/or decides to use right back. In the end, these people, male and female, come to feel entitled (which can easily lead to abusive and predatory behavior) but as they're dealing with mutual shallow values that have nothing to do with love, and are simply used until they're no longer useful (or a better deal comes along), they can easily come to hate the opposite gender while overlooking the majority of males and females who don't feel so entitled, and who treat others as human beings rather than as prizes or resources to be won (and you won't hear them making a fuss). And going by how many lie on dating sites (even posting fake or photoshopped or otherwise inaccurate pix of themselves that they have to realize will be exposed upon a genuine meet) then I think most know this on some level.
That aside, I'll also share that while male d-bags and bad boys often do get females, they also get rejected by many other females before they find one (or a harem) gullible enough to fall for them and/or willing to take their crap.
I think the greatest achievement of Spuffy is adding to rape culture. And not by accident but by design. As Whedon himself said the point was that 'we shouldn't demonize rapists'. So the whole thing was designed to make you feel bad for poor Spike and that could only happen by not giving Buffy's side a voice and an arc where she deals with what happened.
Could you link to him saying this? ("We shouldn't demonize rapists.")
I have a vague feeling of having seen this, but I can't recall if I did or just saw it asserted on BB before (I think the latter because I'm sure I'd remember it if I saw him being quoted in the media). I just tried to google it but I'm not finding it.